Pay Per Click Management Mistakes And How To Avoid Them

PPC campaigns are a great way to boost traffic to your website, but you need a lot more from it to achieve a higher return on investment (ROI). Pay Per Click management can achieve higher click through rates (CTR) and can ensure this consists of qualified traffic. A well managed campaign can achieve increases in CTR, conversions and quality score. However, there are a number of common mistakes made on PPC campaigns which, when made, could waste a lot of money. More...